Nutrien manufactures and sells premium technology products to help growers improve crop quality and yield. Throughout our longstanding partnership, AdFarm has helped Nutrien spread awareness and promote their selection of performance-driven inputs and agronomic resources to audiences across North America.
As a global leader in fertilizer technology and soil and crop nutrition, Nutrien has a mission to continually innovate and elevate the expectation of what agriculture can be. This is exactly where AdFarm thrives.
What do farmers want?
To elevate the expectation of agriculture, you have to understand what the current expectation is. Using our proprietary Farm Voice farm panel, we conduct surveys on different topics related to Nutrien’s products and current farm practices. This research has uncovered some interesting insights that have guided our overall strategy and tactics for Nutrien’s fertilizer brands.
eKonomics™
eKonomics is a content based website/resource that positions Nutrien as a thought leader in the industry. This resource provides growers, retailers and agronomists with one-of-a-kind tools, unique research and original content allowing them to quickly interpret and generate more profits from the most recent data. With easy-to-understand breakdowns of the latest results and easy-to-implement, profit-producing advice, readers can use the practical information on their farms.
See how we took the eKonomics content platform to new heights with mobile activation, a podcast and more.
Environmentally SmartNitrogen (ESN)
In its twentieth year serving broadacre agriculture, ESN continues to hold a unique position within the value-added nitrogen space. Thanks to its controlled-release technology, ESN helps farmers reduce nitrogen loss and maximize their fertilizer efficiency.
Smart Nutrition™ MAP+MST®
With sulfur deficiencies becoming increasingly common across most of North America, many growers are looking for a solution. Using Smart Nutrition’s MAP+MST technology is an efficient and cost-effective way to correct a sulfur deficiency and give crops the added sulfur they need to maximize yields.
