Celebrating Our First 40
Ask any farmer. Ask any marketer. No two years are the same. Scratch that. No two days are the same. Our businesses are cyclical but never repetitive. Passion for work pulls us through the tough times and propels us through the good.
After 40 years of breaking new ground in agri-marketing, we have a lot to celebrate, including creating some of North America’s greatest agricultural brands. We can’t wait to see where the next 40 takes us.
Flint and Associates founded
Roger Reierson joins Flint & Associates, serves as CEO 1983-2019
Parker Group founded by Brian Parker; Ross Harvey named managing partner/president (1984-1995)
Fieldstone Group founded by Kim McConnell
Agness and Adness
Parker Group/Flint partnership established to manage North America Flexi-Coil account
Joint venture of Parker Group and Flint Ag rebrands as AdFarm
Fieldstone creates and launches historic InVigor canola brand
Driving deeper into the heart and soul of agriculture
AdFarm/Flint opens Fargo/Kansas City offices to manage Bayer Agriscience cereals account
AdFarm launches Everest brand with the most expensive ag TV spot to date ($300,000)
AdFarm wins historic Caterpillar account
Catalysts for the advancement of agriculture
AdFarm Partnership established as a merger between Parallel (formerly Fieldstone), Kahntact, Creative Core, Axia, Flint and AdFarm
AdFarm Partnership wins Bayer Agriscience account (merger between Hoechst and Bayer)
AdFarm names Kim McConnell president, CEO (2002-2007)
AdFarm creates and launches historic Nexera Canola brand
AdFarm opens Guelph office
AdFarm creates Keys to the Combine campaign for Dow AgroSciences
AdFarm names/launches Viterra brand
Flint Holding becomes majority owner of AdFarm
Roger Reierson named chair of AdFarm partnership (2005-present)
AdFarm launches historic UFA 100 campaign
AdFarm opens Sacramento office
AdFarm names Ben Graham president (2016-present)
AdFarm creates first food-inspired Life’s Simple Ingredient campaign for Alberta Wheat
AdFarm creates North America’s largest agricultural contest, New Holland Hay Tools Giveaway
Andy Reierson named CEO of RR46 and all RR46 business units
AdFarm launches a design-inspired rebrand, including new logo and Calgary office
Ben Graham celebrates 25th anniversary at AdFarm as president and receives the CAMA Lifetime Achievement Award