Crop Nutrition & Protection
AgBiome
The Challenge
The pre-emergent herbicide market has been around for many years, but growers are still learning about the benefits of fall-applied residual herbicides. With two products in its soil active portfolio, Nufarm wanted to build a campaign that would promote their products and answer questions growers may have on the usage and effectiveness of soil active products.
Services Provided:
Strategy, Public Relations, Creative, Media Planning
What are you waiting for? Spray this fall.
AdFarm focused the campaign itself on grower education and the benefits of fall application. We wanted to continue to encourage farmers to own the fall by taking advantage of the season with a fall-applied herbicide application and get ahead of tough-to-kill weeds like kochia. A variety of assets were created including print, social, video and direct mail. The campaign also featured a contest where farmers could enter to win $7,500 of farm fuel by visiting a landing page created for Nufarm’s soil active products.
