Increase AgBiome website traffic and engagement

Challenge/Opportunity

After more than 10 years in the industry, AgBiome has transformed from a startup to a legitimate player in the crop protection category. From partnership opportunities to new biological fungicide products, they needed their website to highlight the current state of the company.

Services Provided:
Website development, Strategic Planning, Creative, Market Research, Media Research, Media Strategy, Geotargeting, Paid Search

Delivery

AdFarm conducted input sessions with key stakeholders in the company to determine the story they wanted to tell on the new site. Once we had the key pieces, we developed a messaging hierarchy, developed wireframes and designed a sitemap to establish the content flow and feel.

From there AdFarm dove into content creation, combining creative writing with proven SEO strategies to write compelling, targeted copy that encapsulated who AgBiome is, their GENESIS technology platform and their products. Once copy and images were finalized, the development team went to work executing the build of the new site.

Project Highlights

• Consensus among C-suite and stakeholders on message priority
• Creation of clear, compelling content around the AgBiome GENESIS platform.
• Showcase their B Corp Certification (unique in the agriculture world) and sustainability commitments