Relaunching Rain Bird Agriculture

The Challenge

Rain Bird has an 80-year history of industry-leading innovation. While the Rain Bird brand and products are well known in the residential market, its agricultural division doesn’t get near the attention it deserves in the commercial arena. The brand itself got its start in agriculture and wanted to leverage that history in a re-launch.

Services Provided:
Strategy Planning, Research, Creative, Media Planning, Public Relations

The Forecast Calls for Rain Bird

AdFarm worked to create visual concepts that would breathe new life into the brand, while also nodding to the history of the products. The final creative features a murmuration of birds forming the Rain Bird logo with the headline “The Forecast Calls For Rain Bird” over images of different focus crops.

The murmuration creative was used on a variety of assets including print, digital display (static and HTML), video and social media. A radio spot was also produced that featured a syncopated voice to the rhythm of a Rain Bird Sprinkler.

The project is a great example of how AdFarm can work with you to create captivating creative concepts while maintaining brand guidelines. The project was met with enthusiasm not only from the Rain Bird Agriculture team but the other sectors of Rain Bird as well.