Jen Halvorson
Global Director, Digital
Jen leads the digital team in designing and building impactful, user-friendly digital experiences for our clients. Jen and her experienced digital team are responsible for all areas of owned digital environments, including digital strategy, user experience testing and design, SEO, website copywriting, website design and development, automated marketing and more. From defining usability standards for simple websites to creating full digital communication plans, Jen defines appropriate solutions to help our ag clients use digital to connect with their customers.
With her life-long passion for agriculture combined with an understanding of crafting experiences, Jen works with clients to integrate digital strategies and tools into their customer journey to ensure the experience is easy and effective in achieving goals. As “Learner and Strategy” Strength Finder strengths and an “Enthusiastic Visionary” that comes with the Enneagram Type 7, travel and new experiences top the list of things Jen enjoys most when she’s not working. Whether it’s local, domestic or international, she and her husband are slowly ticking off the (at current count) 34 travel destinations on her bucket list. Documentaries, podcasts and weekends joyfully watching her daughters play basketball and volleyball round out her remaining free time.