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Caitlyn McFarlane

Global Director, Media

Growing up on a multi-generational farm in rural Saskatchewan, Caitlyn developed an intrinsic understanding of the challenges and nuances of the agriculture sector. This upbringing has ingrained in her a deep appreciation for the industry’s values, and she leverages her firsthand knowledge to create tailored marketing strategies that connect with the ag industry. As the Global Director of Media for AdFarm, Caitlyn has expertise in both traditional and digital advertising and brings a unique perspective to her role specializing in digital advertising techniques and data-based decisions to maximize client success across North America.