Crossing the Intersection of Innovation and Agriculture
Melissa Webster
February 20, 2024
With technology redefining the way farmers manage their operations, it’s vital that we have conversations about the applications and implications on the farm. AdFarm recently had the privilege of hosting a Farm Voice panel discussion at the CrossRoads Crop Conference in Calgary, Alberta, featuring three progressive farmers: Larry Woolliams, Jason Schneider and Terry Aberhart. These generational farmers shared their boots-on-the-ground perspective on how farms can capitalize on innovation and what is on the horizon. Let’s delve into some of the key takeaways.
When it comes to future innovations, there’s a lot to dig into. Farmers are interested in automation, both drones and vehicles, as a solution to labor challenges and farm efficiency. Precision technology is also a major topic of conversation as farms look to yield more consistent results in the field and on the bottom line. The panelists collectively agreed that the rising costs of operations call for a transition from gut-based decisions to data-driven strategies, highlighting the importance of record– keeping and benchmarking.
Farms can also take advantage of the ag tech revolution to improve communication and engagement across operations. Aberhart found new ways to measure productivity and collaborate with his team by introducing a custom-built app, streamlining data management and task allocation.
Schneider highlights that on his operation, efficiency is a key focus that is supported by collecting as much data as possible—and to use that data, you don’t need to have the newest equipment. From preparing fertilizer blends to spending time in the field, Schneider says “we’re making sure that we’re doing things as economically as possible because the cost of everything has gone up so much.”
Despite the promise of innovation, fear can be a roadblock for farmers who are staking their livelihood on a new product or practice. Aberhart stressed the importance of acknowledging the initial learning curve to reap the benefits in the long term, taking a phased approach with implementation.
In offering advice to companies seeking to introduce new products to farms, the panelists agreed that collaboration goes a long way. Approaching farmers as partners sets a foundation of credibility and mutual benefit. It’s also critical that we recognize the unique conditions of each farm, and for companies to be willing to provide the necessary testing, training and troubleshooting that comes with adoption.
It’s clear that farmers are keeping a close eye on what’s next in the industry. Woolliams spoke to the role of podcasts and online research in staying on top of new developments, while Schneider reinforced the value of peer-to-peer feedback within the farming community.
While both technology and neighbors will continue to be helpful to identify the right innovations to bring to the farm, Aberhart summarized that “every situation is different, and people need different things out of technology. I think one of the key elements is a mindset of continuous learning.”
Interested in hearing more about innovation in agriculture? Watch the full panel from the CrossRoads Crop Conference below.