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The Rein Award

The Rein Award

Leadership comes from being smart enough to know the best way forward, even when there’s no clear path. This award goes out to the leader you feel knows how to shepherd projects to success and steer the herd in the right direction when we start to go astray.

2025 Winner

Richelle Peters | Global Director Project Management Richelle Peters's Headshot
What our people say:

“Richelle hasn’t even been at AdFarm a year, but her impact is felt across the entire agency. She brings a wealth of knowledge to AdFarm and knows what it’s going to take to level us up to be successful and to position ourselves to do great work on even more clients. She has galvanized the PM team to continue to raise the bar and has driven process forward through rolling out the Ways of Working and leading the BASF team. I am forever grateful to have the opportunity to work under her leadership.”

“Richelle leads the team with grace. She is open to hearing the challenges the team faces and is always seeking solutions to make the work easier for our team.”

“Richelle demonstrated true leadership by bringing together a busy, diverse group of people to create our agency’s WOW (Ways of Working). It wasn’t an easy task, but she guided the process with clarity, collaboration, and confidence. Her ability to organize, unite, and keep everyone moving toward a shared goal is a true example of what strong, thoughtful leadership looks like.”

“Richelle is highly skilled and knowledgeable in all things PM. She consistently strives to improve WOW, processes, & workflows which make us more efficient and effective as we work, resulting in successful implementation of projects and happy customers. She is also a great support to us PMs and advocates for us tirelessly. She is a great coach and strikes the perfect balance between constructive feedback and positive encouragement.”

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