The 2025 AgIntel Index Report is Here

See what trends, data and insights are driving change for agri-marketers

Effective agriculture marketing requires an understanding of what farmers have experienced, what they’re currently concerned about and what’s on the horizon. That’s what you’ll find in The AgIntel Index Report, our new publication combining data, farmer voices and industry trends to deliver insights shaping the agriculture sector. 

This report examines the forces that affect how the North American farmer is dealing with the day-to-day while keeping an eye on the future: from economic and geopolitical pressures to the advent of new technologies, to navigating sustainability, to making business decisions and understanding market demands. Perspectives from farmers both in Canada and the U.S. have been included to highlight their differences and similarities, as the two countries tackle comparable challenges in their own ways. 

For more than 40 years, AdFarm has been an agri-marketing leader, working with some of North America’s greatest agricultural brands. The AgIntel Index Report was compiled with resources unique to AdFarm: our AgIntel team and their deep research capabilities, our Farm Voice community of 500+ North American farmers and ranchers providing their perspectives, and our AdFarmers, who bring their agricultural and marketing strategy expertise to our work. This report was written entirely by AdFarmers for agriculture and marketing decision-makers, no artificial intelligence needed. 

“The AgIntel Index Report is a representation of AdFarm’s unique differentiators, all of which make us the agency closest to the farmer,” said Matt Weeks, AgIntel Lead at AdFarm. “It brings the collective insights of AdFarm, AgIntel and Farm Voice into one cohesive report, distilling down critical information into what it all means for our clients and for the industry.” 

The report, which will be released annually, is essential reading for agribusiness decision-makers, marketers and communicators. Each year, AdFarm will deliver insights that will provide a deeper understanding of farmer pressures so that we as an industry can respond accordingly. 

The inaugural AgIntel Index Report dives into the trends, challenges and opportunities faced by the agricultural industry in 2025: 

• The 2025 Farm Economy: Producers are facing increasing volatility and uncertainty, as interest rates fluctuate and the cost of production keeps going up. How should suppliers respond? 

• Artificial Intelligence in Agriculture: This technology is taking every industry by storm, agriculture included. How could it realistically help farming and how can farmers adopt it for their operations? 

• Regenerative Agriculture: While there’s no simple answer for what it entails, research indicates that curiosity and adoption is growing. What are producers doing in their fields and how are consumers responding? 

• Authenticity in Ag Content: Know your audience, and how to best reach them. Building trust with farmers requires content that’s genuine and real.  

• The New Rules of Branding in Agriculture: As audience demographics and their demands evolve, how can agriculture brands connect meaningfully with customers? 

• Bridging Consumer Understanding in Agriculture: Everyday consumers are the ultimate customers of agriculture, but the gap in understanding between farmers and the public has been a challenge for the industry. 

The AgIntel Index Report is now available for download. Register to get a copy of the report straight to your inbox and to receive updates for future issues.