AdFarm Introduces the Farm Voice Ambassadors 

Program will platform the authentic voices shaping agriculture today 

AdFarm is pleased to announce the launch of the Farm Voice Ambassador Program, bringing authentic voices to the center of agricultural communications. The program strives to amplify lived perspectives to build trust and accuracy in how agriculture is understood and represented. Ambassadors will be featured across events, in media and online, to help elevate the important perspectives of producers on both agriculture and mainstream stages.  

Farm Voice Ambassadors are selected from the AdFarm Farm Voice community, a network of over 500 North American farmers and ranchers. Farm Voice members provide real-life insights and perspectives that guide AdFarm strategy, creative and messaging for clients across the agriculture landscape. 

“At AdFarm, we believe there’s no one better to tell the story of farming and ranching than those working the land and living the lifestyle,” said Matt Weeks, AgIntel lead at AdFarm. “Where Farm Voice brings those critical perspectives to agricultural marketing, the Farm Voice Ambassadors will bring producer perspectives to a broader audience—through media, events and more.” 

Representing the greater Farm Voice community, Farm Voice Ambassadors will bring boots-on-the-ground experience to every conversation. They are prepared to engage clearly and confidently, whether on a podcast, at a press event or in a roundtable discussion. Each ambassador is equipped to participate meaningfully while staying rooted in their role as working producers. 

“The Farm Voice Ambassadors bring a level of integrity, diversity and day-to-day experience that deserves to be highlighted,” said Weeks. “They are real producers, not corporate spokespeople—and that’s exactly what makes them so powerful. Their voices are authentic, informed and capable of shaping the way agriculture is seen and understood.” 

The Farm Voice Ambassador program will officially debut at the Agricultural Media Summit in Rogers, Arkansas, July 27-30, where representatives from the first group of ambassadors will be on-site for a panel discussion, media engagements and conversations throughout the event.  

AdFarm will serve as the connection point for media professionals and organizations seeking to engage with these producers for editorial features, speaking engagements or insight-driven collaborations. 

For more information on Farm Voice, to feature these Ambassadors or inquire about other collaboration opportunities, visit https://adfarm.com/farmvoice/.