AdFarm Announces Growth of North American Business With New Vice President, East 

AdFarm is proud to expand its influence as it welcomes Nicole McAuley as vice president, East. Bringing over 15 years in corporate affairs across sectors, McAuley will play a vital role in implementing strategic visions and supporting a collective effort to develop impactful connections in Canadian agriculture.

“Individuals with genuine passion for the agricultural industry, ambition to improve together and tireless effort in creating a difference are the driving force behind AdFarm,” says McAuley. “Being surrounded by good company with the shared goal to elevate agri-marketing is equally inspiring and gratifying. I am delighted by the opportunity to deepen these connections with work engrained in great partnerships.”

McAuley’s advocacy for agriculture advancement is backed by a profound understanding of those she works alongside. Prior to joining AdFarm, McAuley was the head of communications and public affairs for BASF Canada Agricultural Solutions where she championed building public trust and solidifying brand reputation amid shifting industry landscapes. Her unmatched experience also extends into corporate social responsibility and government relations, delivering astute insights and leading forward-thinking conversations.

“AdFarm’s leadership team is thrilled to be bringing Nicole on board,” shares Ben Graham, president of AdFarm. “With the addition of Nicole’s broad perspective and knowledge of those we serve, I am looking forward to this expansion of our footprint in Eastern North America.”

Beyond McAuley’s position at AdFarm, she is a board member for the Canadian Centre for Food Integrity and a board trustee for the Canadian 4-H Foundation. She will be based in AdFarm’s Guelph office. To learn more about the leadership team at AdFarm, please visit adfarm.com/leadership.