Patrice Fielding
Global Director, Client Services
Patrice Fielding brings over 25 years of both agency and client-side experience to the Account Service team at AdFarm. Her depth of knowledge across agriculture, banking and the petroleum business is a huge asset. Patrice leads her team by example and cultivates smart and straightforward strategic thinking, actionable plans and a keen eye for detail. Clients rely on her steady hand to guide their marketing efforts. From start-ups to multi-national brands, she does it all.
Her relationship with AdFarm goes right back to its roots, working at Parallel Strategies when they merged with Fieldstone in what would become AdFarm as we know it today. She has also had the distinct pleasure of being a long-term client in her progressive marketing roles at UFA Co-operative based in Calgary, AB. When she isn’t turning out winning strategies, you’ll find Patrice coaching dressage, training young horses or supporting her sons in their love for show jumping. The mental fortitude and perseverance it takes to manage and train horses goes a long way in the agency world.