Village Brewery

Hooch

Chores

  • Strategic Planning
  • Account Services
  • Project Management
  • Creative
  • Production
Launching a new beverage in strange times

As the global pandemic extended into the summer of 2020, the future was still largely unknown. Could you go out? Should you go out? Was summer even going to happen? While many other beverage campaigns chose to ignore the reality of Covid-19, we dove straight into it. This packaging design and brand launch for Village Brewery added a bold new voice to the “hard seltzer” market dominated by White Claw.

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