Nutrien

Nutrien had a communication challenge when speaking about nitrogen. There were many consumer questions about cost, ROI, application rates and how the product delivered nitrogen throughout the growing season.

AdFarm’s solution was the ESN Smart Network, a series of cutting-edge online platforms optimized for mobile use and designed to act as content hubs on a wide range of topics throughout the buying process, including tools to calculate impact on the farm.

AdFarm created content for the ESN Smart Network and Twitter account, allowing direct engagement with top growers, customers, retailers and crop experts.

Award-winning work in public relations, creative development and digital media results was recognized by the National Agri-Marketing Association and Canadian Agri-Marketing Association.