Nutrien

Generate Coverage of a Legacy Product

Chores

  • Website development
  • Lead generation
  • Social Media
  • PR and Media
By protecting crops and cropping protections, we can succeed and diversify.

Nutrien had a communication challenge when speaking about nitrogen. There were many consumer questions about cost, ROI, application rates and how the product delivered nitrogen throughout the growing season.

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AdFarm’s solution was the ESN Smart Network, a series of cutting-edge online platforms optimized for mobile use and designed to act as content hubs on a wide range of topics throughout the buying process, including tools to calculate impact on the farm.

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AdFarm created content for the ESN Smart Network and Twitter account, allowing direct engagement with top growers, customers, retailers and crop experts.

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1.5Mmedia impressions the ESN Smart Network earned - the equivalent of a $304,000 ad spend.

Award-winning work in public relations, creative development and digital media results was recognized by the National Agri-Marketing Association and Canadian Agri-Marketing Association.

600+Monthly blog visitors
2000+twitter followers
1.5Mmedia impressions
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New Holland Agriculture