We're always looking for a few good farm hands

Calgary, Guelph, Kansas City

The Marketing Science Analyst works closely with agency colleagues to identify, prioritize and address clients’ business objective and drive strategic and tactical marketing recommendations for our clients. This requires solid knowledge of tracking and measurement, data visualization, testing and evaluation, data integration and the required technology.  SMA is expected to develop an understanding of common client customer behaviors and work with internal team to craft custom data reporting and practice for each client.  Will have a deep understanding of the value of goal mapping to demonstrate ROI to our clients.  They will enjoy working with other expertise to learn and contribute to the overall success of an initiative.

Accountabilities include:

• Contribute to the development of the marketing science discipline internally, supporting the direction of data and insight driven strategy
• Establish framework and execution of the industry benchmark product
• Own Marketing Science deliverables across a broad range of initiatives including the designing, building and automating of analyses, reports, dashboards and vendor management
• Manage day-to-day definition, implementation and auditing of tracking tags/codes across multiple digital platforms
• Contribute to the ideation, development and execution of measurement strategies and frameworks

Responsibilities/Deliverables

• Understanding of Web analytics, direct response marketing measurement, traditional marketing metrics and key performance indicators 
• Desire to seek and improve data and data analysis processes 
• Experience in combining and implementing analytical and creative problem-solving techniques and approaches 
• Ability to interpret information and communicate effectively to co-workers at multiple levels of our organization 
• Attention to detail and quality work output in a fast-paced environment 
• Provide regular reporting of marketing campaign metrics 
• Perform data analysis and report preparation using various tools, including MS Excel and SQL Server 
• Assist in defining key performance indicators for inclusion in and development of multiple dashboards 
• Integrate multi-channel marketing performance data into the marketing database and reporting systems (lead attribution, call tracking, email marketing, marketing automation, online media, Google Analytics, etc.) 
• Implement marketing and website tracking via a tag management system 
• Assist with email marketing campaign landing page set up and reporting as needed 
  

Must-have skills/experience: (2-4 years of experience)

• Bachelor’s degree in Information Technology, Business, Marketing or equivalent related education  
• 2-4 years’ experience in the marketing analytics field 
• Proficiency in Microsoft Excel at an advanced level, including the ability to import data from multiple sources, organize data using pivot tables, macros and advanced functions, and create charts to visually display data. 
• Expertise in Salesforce with the ability to create and export reports 
• Experience with Alight analytics and dashboards is an asset
• Experience with Google Analytics and Google Tag Manager required with Google Data Studio knowledge a plus 
• Team Player

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Account Coordinator, you are responsible for helping both the account and project manager (AM, PM)  in the day-to-day administrative management of client accounts. This shadowing and training develop the skills necessary to advance a career to the position of Account Manager, Project Manager or Traffic Coordinator. 

 Responsibilities include:

• Administrating and communicating the status of projects to the Client Services team
• Prepare account and project service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence as requested from the AM
• Participate in and document discussions during client meetings and conference calls
• Help manage and create tasks for various campaigns as directed by the PM
• With the direction of an AM or PM open jobs in Project Management Tool
• Assist in the day-to-day development of advertising activities with approved plans. Ensures that progressive stages are approved with adequate time to meet schedules
• Assist in coordination of campaign and project activities
• Stay aware of client activities to provide backup when account managers are unavailable.
• Gather and assemble background information and analyze as needed by account manager in development of briefs, etc.
• Handle paperwork and maintain digital and hard copy files if needed on all client activities, their competitors and their industries; maintain client correspondence file, approvals, copy, forms/documents, supplies for daily processing and tracking of account service work, etc.

Skills & Qualifications:

Interested candidates with the following set of qualifications are encouraged to apply:

• Bachelor’s degree in economics, agricultural economics, ag business, ag journalism, agricultural sciences, business, marketing or a related discipline
• Excellent writing skills
• Strong organizational skills and attention to detail
• Highly flexible and adaptable
• Works well with others, especially with individuals across cultures and contexts
• Proficient in Excel, Word, PowerPoint and related platforms

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As a Digital Strategist at AdFarm you will work with the Client service team to translate client online business objectives and challenges into opportunities for target audiences, driving strategic planning, research and insights. Persuasive strategy presentations focusing in on Digital Marketing will be asked of you for large and small audiences, for both new and existing clients. You will guide and collaborate with all divisions within AdFarm to further develop integrated digital strategies and tactical plans that meet and exceed internal and external goals. This also includes driving and implementing new lean processes to increase efficiencies and effectiveness of research, measurement, and strategy work. You will also help in leading training and development of AdFarm digital strategy throughout the agency. This includes being an ambassador of SEO and Automation within the company by demonstrating excellence and a “we will” attitude. Increase engagement, grow brand awareness and strengthen affinity across all divisions within AdFarm.

Responsibilities include:

• Expand the footprint and influence of the organizations Search, Analytics and Automation capabilities
• Delivery, Implementation, and digital auditing of content optimization
• Partner with the Client Services team to asses the client ask, develop the strategic framework and build the brief based on digital insights
• Collaborate with the Centers of Excellence to build measurable campaign strategies

Responsibilities/Deliverables

• Working very closely with the AM/PM’s collaborating on and delivering against client briefs/asks as it pertains to digital auditing and implementation
• Leading the development of the strategic framework and the core insights that drive the digital brief, this includes, developing customer personas and knowing their buying preferences
• Working closely with AM to define the strategic framework required for the digital ask in preparation for scope definition with PM
• Become fully familiar with products, markets and media in which assigned clients operate, in order to efficiently, effectively execute client’ Campaign configurations.
• Completion of outputs such as content audits, gap analysis and competitor keyword ranking to inform the overall content strategy for the team
• Working closely with the rest of the strategy hub in translating AdFarm’s client’s business problems and questions into an order of operations with a plan of action, experimentation and measurement
• Confidently identify clients' digital marketing challenges and analyze trends and data to determine strategic implications, working toward identifying new opportunities for client growth with the account team
• Collaborate with all departments internally to provide sound strategic planning for highly effective, fully-integrated online / offline campaigns
• In conjunction with the AM or NB Rep develop strategic account plans for large/complex prospects
• Continually research new developments in the online industry from the point of view of technological advancement and innovative executions; and develops agency POVs that inspire actionable strategies
• Work with the AM to identify any needs to identify proprietary research needed and support the coordination with AgIntel or other RR46 partners in the facilitation of said research
• Evaluates digital consumer research, brand information, trends and relevant data in order to recommend key touch points and creative communications solutions that marry brand goals with consumer needs – while recommending proprietary research when necessary
• Participate in understanding the client goals and how they translate into the team’s specialized capabilities, then coordinating with the appropriate specialties to map out a functioning content strategy and presenting it to the client in a manner that can be understood by all.
• Understand industry/market digital best practices and strive to incorporate them seamlessly in day-to-day agency processes
• Focus on being a partner to the Client Services Team and establish clear communications as a team around expectations
• Champion digital, data and analytics supported strategy with stakeholders across the organization, including Search technology, data operations and marketing, and help drive requirements on data acquisition, management, fulfillment and infrastructure
• Identifies new business opportunities from existing clients.
• Be a calm solution-oriented resource for teams within AdFarm
  
  Education and Experience
• Bachelors of Arts/Science degree in digital marketing or technology
• Minimum of 7- 10 years of digital/new media account service, and/or agency/marketing services-related experience
• A solid background working with a variety of industry-standard tools, including marketing automation platforms, such as HubSpot, Marketing Cloud, Marketo and Mailchimp
• Proficient in CRM programs like Salesforce, and other common digital marketing tools like Google Ads and Google Analytics.
• SEO, Google and HubSpot Certified
• Must be able to demonstrate an expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channels, particularly SEO and SEM, PPC, social media and email.
• Prior consulting experience in crafting and leading POVs and digital planning
• Excellent communication skills, especially strong presentation skills
• Experience within the Agriculture Industry is an asset
• Working with Project Management tools such as Basecamp, Workamajig or Trello is an asset

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Project Manager, you are responsible for supporting work as it moves through all phases of projects through the internal process of the agency (“the AdFarm Way”). This also then includes the successful delivery of Integrated communications and advertising campaigns and projects to the client. This includes both digital and traditional marketing campaigns.

Accountabilities/Deliverables

• Build and monitor key parameters (budget, scope, resources, risk, schedule) while maintaining quality standards on all deliverables
• Support and maintain relationships with internal teams and external vendors
• Work with Account Managers to build and nurture relationships with clients: Understand the client: Learn about the client’s business and its needs. When invited by the AM, interact with client on project execution matters.
• Work with the Strategy Hub and Account Managers to provide strategic solutions to advertising plans and budgets.
• Develop, maintain and execute project plans throughout the defined project lifecycle. Accounting for defined activities, sequence, dependencies, work effort and duration for both traditional and digital marketing.
• Ensure campaigns are completed on time, on budget and on target.
• Review creative brief and reference materials, verifies information is complete and ready for project start.
• Work with Creative Director to determine creative team assignments (or freelance is needed) and maintain the resource forecast.
• Project Manager creates & enters estimate in Workamajig (Project Management Tool) for approval of the Account Manager, this is to be completed in a timely fashion agreed upon by both AM & PM.
• Develops SOW specifications for approval by Account Manager.
• Assign teams, tasks and work orders in Workamajig (Project Management Tool)
• If photography applicable, coordinate with Art Director on action steps required for final images.
• Support Creative team on needs for photos, illustrations, models, talent for broadcast production services.
• Update work orders as required. If necessary, communicates job specifications changes to any effected resources.
• Schedule internal creative review with Creative Team and Account Managers. Advises individuals when their hours have exceeded the number of hours estimated for the project.
• Coordinates and schedules client changes from AM to studio in WMJ via marked up PDF
• Verifies with vendor that information is complete including specs and POs.
• Provides necessary updates and direction for all resource groups to prepare and release files.
• Quality control on requested changes to be sure that they are complete and accurate.
• Other ad-hoc duties as required

In consultation with the Sr Project Manager;

• Monitor and control key parameters (budget, scope, resources, risk, schedule) while maintaining quality standards on all deliverables
• PM’s to train clients on CMS entry when requested
• Generate request for quotation to outside vendors for approval
• Book meeting with Account Manager after completion of project to review financial tracking against billings

Experience & Qualifications

• Must have 2-5 years’ of experience in Traditional and Digital Project Management
• Must have 1-2 years ‘of experience working in an advertisement agency environment
• Experience in the agriculture industry considered a strong asset
• Must understand the project cycle of digital initiatives such as website development or app creation
• The ability to manage a multi-disciplined, collaborative team and communicate complex and interconnected workflows
• Detail oriented, extremely organized, and possesses excellent communication, analytical and presentation skills
• Excellent networking and liaison skills with demonstrated client management skills
• Demonstrated ability to effectively manage global teams and client project budgets

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Senior Project Manager, you are responsible for the flow and efficiencies of projects as well as being a catalyst for new process integration. Overseeing the flow of work as it moves through all phases of projects through the internal process of the agency. This also means managing and monitoring the Agency PM tools, making sure staff is trained and utilizing it to its fullest potential within the delivery of communications and advertising campaigns and projects to the client. 

Accountabilities/Deliverables

• Work with Account Managers to build and nurture relationships with clients: Understand the client: Learn about the client’s business and its needs. When invited by the AM, interact with client on project execution matters
• Monitor and control key parameters (budget, scope, resources, risk, schedule) while maintaining quality standards on all deliverables
• Provide performance measurements against campaign objectives to strategy team in order to assess necessary adjustments and changes in communications tactics.
• Support Account Managers to assist with strategic solutions to advertising plans and budgets.
• Develop, maintain and execute project plans throughout the defined project lifecycle. Accounting for defined activities, sequence, dependencies, work effort and duration.
• Ensure campaigns are completed on time, on budget and on target.
• Review creative brief and reference materials, verifies information is complete and ready for project start.
• Work with Creative Director to determine creative team assignments (or freelance is needed)
• Ensures all project communication is in Workamajig (WMJ) and other project tools are being utilized as intended.
• Develops SOW specifications for approval by Account Manager
• Work with AM and Production Manager to ensure schedules, estimates, and budgets are created and input into process.
• Assign teams, tasks and work orders within WMJ – Takes the lead on the tool and making sure the team is effectively using it.
• Support Creative team on needs for photos, illustrations, models, talent for broadcast production services.
• Update work orders as required. If necessary, communicates job specifications changes to any effected resources.
• Schedule internal creative review with Creative Team and Account Managers. Advises individuals when their hours have exceeded the number of hours estimated for the project.
• Coordinates client changes from AM to studio in WMJ via marked up PDF and updates schedule for production artists and or graphic designer.
• Provides necessary updates and direction for all resource groups to prepare and release files.
• Quality control on requested changes to be sure that they are complete and accurate.
• Book meeting with Account Manager after completion of project to review financial tracking against billings.
• Other ad-hoc duties as required

Experience & Qualifications

• Must have 3-5 years’ of experience in Traditional and Digital Project Management 
• Must have 3-5 years ‘of experience working in an advertisement agency environment (preferably full service or with digital agile systems and processes)
• Demonstrated ability to be a change agent and leader in regards to Project Management tools such as Workamajig.
• Must understand the project cycle of marketing campaigns and the tactics within them.
• The ability to manage a multi-disciplined, collaborative, agile team and communicate complex and interconnected workflows
• Detail oriented, extremely organized, and possesses excellent communication, analytical and presentation skills 
• Excellent networking and liaison skills with demonstrated client management skills
• Demonstrated ability to effectively manage global teams and client project budgets
• Experience in the agriculture industry considered a strong asset, but not required
• Excel in a fast paced, agile, collaborative, remote work-environment
  

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.