We're always looking for a few good farm hands

As the Public Relations and Content Specialist you are responsible for supplying public relations and content support to clients and the AdFarm Public Relations & Content Team. The PR Specialist will work within a multidisciplinary team of agency professionals sharing a goal of successfully achieving client satisfaction, business unit profitability, team functionality and performance.

Accountabilities include:

• Tactical implementation of PR & content strategies
• Maintaining cutting-edge toolbox for social media writing, editing, and publishing
• Working in consultation with the PR Lead/PR & Content Specialists to help develop campaigns

Responsibilities/Deliverables

• Work with an integrated team of marketing professionals to achieve client communication objectives.
• Monitor key industry issues and develop, manage and measure PR programs/campaigns that support the continued growth of the account.
• Build and maintain relationships with key industry media.
• Deep understanding of various social media platforms and the types of content relevant for each platform.
• Assist the media and content teams to develop paid social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences.
• Participate and provide ideas and support to other AdFarm divisions.
• Participate in industry events & cultivate relationships with the community and consumers.
• Research trends and help develop campaigns.
• Bring energy, determination and drive to AdFarm’s media relations to produce strong result-oriented initiatives.
• Produce collateral materials, plan/execute events, execute media relations strategies and other tactical implementation as needed.
• Develop press releases, media lists, presentations and other communications materials.
• Create, post and manage monthly social media content for a variety of clients.
• Responsible for the overall successful execution of the PR plan including regular reporting of results, measurement of those results, and make ongoing enhancement/adjustments as required.
• Assist with writing and editing the company blog and social channels.
• Other ad-hoc and special projects as requested.
• Adheres to AdFarm Values in all professional activities.

Must-have skills/experience: (2-4 years of experience) 

• Bachelor Degree,  focus in Communications or Marketing
• Social media content writing
• Basic knowledge of promoting/boosting social posts to target audience
• Strong project management skills, with the ability to manage concurrent projects and deadlines
• Ability to create social graphics when required
• Time management and organization
• Agency experience an asset
• Agriculture knowledge a very strong asset
• Writing and editing in CP style
• Experience working in PM tools is an asset
• Basic knowledge of these platforms, or willing to learn: Canva, Sprout Social, Meltwater
• Team player

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The five AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

Open to Remote

The Marketing Science Analyst works closely with agency colleagues to identify, prioritize and address clients’ business objective and drive strategic and tactical marketing recommendations for our clients. This requires solid knowledge of tracking and measurement, data visualization, testing and evaluation, data integration and the required technology.  SMA is expected to develop an understanding of common client customer behaviors and work with internal team to craft custom data reporting and practice for each client.  Will have a deep understanding of the value of goal mapping to demonstrate ROI to our clients.  They will enjoy working with other expertise to learn and contribute to the overall success of an initiative.

Accountabilities include:

• Contribute to the development of the marketing science discipline internally, supporting the direction of data and insight driven strategy
• Establish framework and execution of the industry benchmark product
• Own Marketing Science deliverables across a broad range of initiatives including the designing, building and automating of analyses, reports, dashboards and vendor management
• Manage day-to-day definition, implementation and auditing of tracking tags/codes across multiple digital platforms
• Contribute to the ideation, development and execution of measurement strategies and frameworks

Responsibilities/Deliverables

• Understanding of Web analytics, direct response marketing measurement, traditional marketing metrics and key performance indicators 
• Desire to seek and improve data and data analysis processes 
• Experience in combining and implementing analytical and creative problem-solving techniques and approaches 
• Ability to interpret information and communicate effectively to co-workers at multiple levels of our organization 
• Attention to detail and quality work output in a fast-paced environment 
• Provide regular reporting of marketing campaign metrics 
• Perform data analysis and report preparation using various tools, including MS Excel and SQL Server 
• Assist in defining key performance indicators for inclusion in and development of multiple dashboards 
• Integrate multi-channel marketing performance data into the marketing database and reporting systems (lead attribution, call tracking, email marketing, marketing automation, online media, Google Analytics, etc.) 
• Implement marketing and website tracking via a tag management system 
• Assist with email marketing campaign landing page set up and reporting as needed 
  

Must-have skills/experience: (2-4 years of experience)

• Bachelor’s degree in Information Technology, Business, Marketing or equivalent related education  
• 2-4 years’ experience in the marketing analytics field 
• Proficiency in Microsoft Excel at an advanced level, including the ability to import data from multiple sources, organize data using pivot tables, macros and advanced functions, and create charts to visually display data. 
• Expertise in Salesforce with the ability to create and export reports 
• Experience with Alight analytics and dashboards is an asset
• Experience with Google Analytics and Google Tag Manager required with Google Data Studio knowledge a plus 
• Team Player

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The five AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Senior Public Relations and Content Specialist you are responsible for supplying public relations and content support to clients and the AdFarm Public Relations & Content Team. The Senior PR Specialist will work within a multidisciplinary team of agency professionals with a goal of successfully achieving client satisfaction, business unit profitability, team functionality and performance.

 Accountabilities include:

• Implement and oversee integrated approach to content strategy – from matrix development to templates, best practices, process flow of publishing cycle
• Create and maintain content style guides, voice and mindset guides, quality checklists
• Collaborate with content analyst to ensure overall performance and ROI
• Delivery of senior-level PR support to clients

Responsibilities/Deliverables

• Responsible for proofing and guiding the work of other PR & Content Specialists.
• Become fully familiar with products, markets and media in which assigned clients operate in order to efficiently, effectively deal with clients’ PR needs. This includes maintaining content style guides, voice and mindset guides, quality checklists.
• Planning and development of feature stories, news releases, media tours, media kits, social media calendars, website content, and short-and-long-form content pieces.
• Active participation when collaborating with the account manager in planning and budgeting process, acting specifically to represent appropriate public relations activities that help clients achieve their stated objectives and strategies. Plan should be updated on a regular basis to ensure goal(s) are being met.
• Independently implements, plans, organizes and oversees all aspects of approved campaigns and projects on-time and on-budget by using approved processes and all resources available throughout the agency.
• Produce and lead content strategy and matrix development.
• Plan, coordinate and/or attend public relations events (internal or external).
• Source/select photography/specialty suppliers as required.
• Media liaison to farm and local media on an on-going basis.
• Publishes content to client sites and channels when required.
• Keep up to date and knowledgeable on clients’ business and farmers attitudes and information needs.
• Client management by demonstrating capabilities, building confidence in clients on both agriculture and PR.
• Consults on client goal mapping and establishment of KPI frameworks.
• Provides team with weekly status reports of clients’ current activities, plans and future needs.
• Prepares conference reports immediately following all internal team meetings. Distributes appropriately.
• Identifies new business opportunities from existing clients.
• Positively represents agency at industry functions. Promotes the agency at every opportunity.
• Effectively merchandises the results of projects and campaigns by regularly reviewing trade media, gathering clips/hits and reporting them to account managers and PR & Content Lead.
• Adheres to AdFarm Values in all professional activities.
• Other ad-hoc duties as required

Must-have skills/experience: (thinking 5+ years of experience)

• Bachelor Degree, focus in PR, Communications or Marketing
• Writing and editing in CP style
• Social media content development and knowledge of best practices
• Familiar with social platforms and publishing tools
• Social media, PR and content strategy
• Distributing press releases/media pitches and building relationships with key media contacts
• Time management and organization
• Agency experience an asset
• Experience working in PM tools is an asset
• Agriculture knowledge an asset
• Team player

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The five AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

AdFarm c/o RR46 is seeking a Media Planner to join our passionate and talented media team. In this role, you will establish effective working relationships with our media reps and client contacts to deliver finely tuned, smart solutions to meet challenges and solve complex problems.

What you’ll do

• Actively contribute to the planning process, working with the team to develop the strategic media approach for the client
• Develop media plans based on goals and objectives of the campaign consisting of both traditional and digital media
• Presentation of media strategy and plans to clients
• Manage budgets for media plan
• Assist in managing client’s coop
• Manage work flow and progress of media plans
• Translate learnings into actionable optimization recommendations for clients and internal teams
• Work closely with analytics team to develop dashboards based on clients’ needs
• Maintain accurate budget control and flow of media activity
• Develop and maintain close working relationships with vendors
• Support the growth and advancement of overall department in trends and new technology

What we need

• Working knowledge of both traditional and digital media
• Ability and desire to work individually on strategic and analytical projects
• Ability to actively listen and work with all personality types
• Self-motivated, while remaining a team player
• Outstanding communicator, both written and verbal
• A positive attitude and sense of humor in the face of frequent change and stress is essential

Where you’ve been

• Bachelor’s degree in Marketing, Media or related field
• 3+ years’ experience with media planning/buying
• Proficient in MS Office, especially Excel
• Google AdWords certified not required, but a plus