We're always looking for a few good farm hands

Calgary, Guelph, Kansas City

The Marketing Science Analyst works closely with agency colleagues to identify, prioritize and address clients’ business objective and drive strategic and tactical marketing recommendations for our clients. This requires solid knowledge of tracking and measurement, data visualization, testing and evaluation, data integration and the required technology.  SMA is expected to develop an understanding of common client customer behaviors and work with internal team to craft custom data reporting and practice for each client.  Will have a deep understanding of the value of goal mapping to demonstrate ROI to our clients.  They will enjoy working with other expertise to learn and contribute to the overall success of an initiative.

Accountabilities include:

• Contribute to the development of the marketing science discipline internally, supporting the direction of data and insight driven strategy
• Establish framework and execution of the industry benchmark product
• Own Marketing Science deliverables across a broad range of initiatives including the designing, building and automating of analyses, reports, dashboards and vendor management
• Manage day-to-day definition, implementation and auditing of tracking tags/codes across multiple digital platforms
• Contribute to the ideation, development and execution of measurement strategies and frameworks

Responsibilities/Deliverables

• Understanding of Web analytics, direct response marketing measurement, traditional marketing metrics and key performance indicators 
• Desire to seek and improve data and data analysis processes 
• Experience in combining and implementing analytical and creative problem-solving techniques and approaches 
• Ability to interpret information and communicate effectively to co-workers at multiple levels of our organization 
• Attention to detail and quality work output in a fast-paced environment 
• Provide regular reporting of marketing campaign metrics 
• Perform data analysis and report preparation using various tools, including MS Excel and SQL Server 
• Assist in defining key performance indicators for inclusion in and development of multiple dashboards 
• Integrate multi-channel marketing performance data into the marketing database and reporting systems (lead attribution, call tracking, email marketing, marketing automation, online media, Google Analytics, etc.) 
• Implement marketing and website tracking via a tag management system 
• Assist with email marketing campaign landing page set up and reporting as needed 
  

Must-have skills/experience: (2-4 years of experience)

• Bachelor’s degree in Information Technology, Business, Marketing or equivalent related education  
• 2-4 years’ experience in the marketing analytics field 
• Proficiency in Microsoft Excel at an advanced level, including the ability to import data from multiple sources, organize data using pivot tables, macros and advanced functions, and create charts to visually display data. 
• Expertise in Salesforce with the ability to create and export reports 
• Experience with Alight analytics and dashboards is an asset
• Experience with Google Analytics and Google Tag Manager required with Google Data Studio knowledge a plus 
• Team Player

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As a Research Intern with AdFarm you will assist our Strategy and AgIntel by AdFarm disciplines to uncover new research and insights within all area’s  of the North American agriculture sector with a focus in Canada and the United States. . The research you will be doing is designed to support both agricultural clients and internal departments with new market intelligence and insights that helps to guide strategic communications recommendations, content ideas and opportunities as well as dive deeper into developing relevant farmer personas.

Responsibilities include:

• Support the AgIntel lead related to research reports and topics pertinent to assigned research
• Source, analyze and summarize research using internal, external and web/digital resources to contribute ideas and insights to consulting projects
• Coordinate and assist in building Agintel presentations and strategies for presentation to clients and internal audiences
• Organize and build a repository of research sources and reports for use in the future
• Perform administrative functions through direction of AgIntel Lead as needed.

Skills and Qualifications:

Interested candidates with the following set of qualifications are encouraged to apply:

• Bachelor’s degree in economics, agricultural economics, ag business, ag journalism, agricultural sciences or a related discipline with an impressive transcript/grades
• Familiarity with development economics and/or data science research preferred
• Excellent writing skills
• Strong organizational skills and attention to detail
• Highly flexible and adaptable
• Works well with others, especially with individuals across cultures and contexts
• Proficient in Excel, Word, PowerPoint and related platforms (such as Google Docs, Sheets, Slides)

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Account Coordinator Intern, you are responsible for helping both the account and project manager (AM, PM)  in the day-to-day administrative management of client accounts. This shadowing and training develop the skills necessary to advance a career to the position of Account Manager, Project Manager or Traffic Coordinator. 

 Responsibilities include:

• Administrating and communicating the status of projects to the Client Services team
• Prepare account and project service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence as requested from the AM
• Participate in and document discussions during client meetings and conference calls
• Help manage and create tasks for various campaigns as directed by the PM
• With the direction of an AM or PM open jobs in Project Management Tool
• Assist in the day-to-day development of advertising activities with approved plans. Ensures that progressive stages are approved with adequate time to meet schedules
• Assist in coordination of campaign and project activities
• Stay aware of client activities to provide backup when account managers are unavailable.
• Gather and assemble background information and analyze as needed by account manager in development of briefs, etc.
• Handle paperwork and maintain digital and hard copy files if needed on all client activities, their competitors and their industries; maintain client correspondence file, approvals, copy, forms/documents, supplies for daily processing and tracking of account service work, etc.

Skills & Qualifications:

Interested candidates with the following set of qualifications are encouraged to apply:

• Working towards a Bachelor’s degree in economics, agricultural economics, ag business, ag journalism, agricultural sciences, business, marketing or a related discipline
• Excellent writing skills
• Strong organizational skills and attention to detail
• Highly flexible and adaptable
• Works well with others, especially with individuals across cultures and contexts
• Proficient in Excel, Word, PowerPoint and related platforms

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.

As the Project Manager, you are responsible for supporting work as it moves through all phases of projects through the internal process of the agency (“the AdFarm Way”). This also then includes the successful delivery of Integrated communications and advertising campaigns and projects to the client. This includes both digital and traditional marketing campaigns.

Responsibilities include:

• Build and monitor key parameters (budget, scope, resources, risk, schedule) while maintaining quality standards on all deliverables
• Support and maintain relationships with internal teams and external vendors
• Work with Account Managers to build and nurture relationships with clients: Understand the client: Learn about the client’s business and its needs. When invited by the AM, interact with client on project execution matters.
• Work with the Strategy Hub and Account Managers to provide strategic solutions to advertising plans and budgets.
• Develop, maintain and execute project plans throughout the defined project lifecycle. Accounting for defined activities, sequence, dependencies, work effort and duration for both traditional and digital marketing.
• Ensure campaigns are completed on time, on budget and on target.
• Review creative brief and reference materials, verifies information is complete and ready for project start.
• Work with Creative Director to determine creative team assignments (or freelance is needed) and maintain the resource forecast.
• Project Manager creates & enters estimate in Workamajig (Project Management Tool) for approval of the Account Manager, this is to be completed in a timely fashion agreed upon by both AM & PM.
• Develops SOW specifications for approval by Account Manager.
• Assign teams, tasks and work orders in Workamajig (Project Management Tool)
• If photography applicable, coordinate with Art Director on action steps required for final images.
• Support Creative team on needs for photos, illustrations, models, talent for broadcast production services.
• Update work orders as required. If necessary, communicates job specifications changes to any effected resources.
• Schedule internal creative review with Creative Team and Account Managers. Advises individuals when their hours have exceeded the number of hours estimated for the project.
• Coordinates and schedules client changes from AM to studio in WMJ via marked up PDF
• Verifies with vendor that information is complete including specs and POs.
• Provides necessary updates and direction for all resource groups to prepare and release files.
• Quality control on requested changes to be sure that they are complete and accurate.
• Other ad-hoc duties as required

In consultation with the Sr. Project Manager;

• Monitor and control key parameters (budget, scope, resources, risk, schedule) while maintaining quality standards on all deliverables.
• PM’s to train clients on CMS entry when requested.
• Generate request for quotation to outside vendors for approval.
• Book meeting with Account Manager after completion of project to review financial tracking against billings.

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company.  We do this by driving deeper.

AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.  This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO

Grow your career with AdFarm:

Apply directly to this ad or send your resume and cover letter to grow@adfarm.com.  Preference will be given to those candidates who are able to demonstrate past account management successes.